VTU Syllabus 2017 Download PDF BCA/B.TECH/MBA/MCA/M.Tech Exam Syllabus

VTU Syllabus

Visvesvaraya Technological University (VTU) has issued VTU Syllabus. Eligible Applicants who are going to appear for
BCA / B.TECH/ MBA/MCA/ M.Tech Exam can download VTU Syllabus from this page. Applicants may download Visvesvaraya Technological University Exam Syllabus for all Under Graduate (UG) and Post Graduate (PG) courses in PDF form. We the team of Ewebalert.in is providing whole information regarding your syllabus in the below section of this page.

VTU Syllabus

Master Of Business Administration I SEMESTER:

Management & Organizational Behavior:

Part A- Principles of Management:

Module 1: Introduction:
Management: Introduction,
definition of management,
purpose and
levels and types of managers,
managerial roles,
skills for managers,
evolution of management thought,
Fayol’s fourteen principles of management
recent trends in management
Module 2: Planning and Organizing:
Nature of planning,
planning process,
level of strategies, policies,
methods and programs,
planning premises,
decision making,
process of decision making,
Types of decisions,
techniques in decision making
Organization structure,
formal and informal organizations,
principles of organizations-chain of command,
span of control,
Decentralization and empowerment. Functional,
divisional, geographical,
customer based and matrix organizations,
tram based structures,
virtual organizations,
boundary less organizations
Module 3: Controlling:
importance of controlling,
controlling process,
types of control,
factors influencing control effectiveness
Part B- Organizational Behaviour:

Module 4: Introduction:
Organizational Behaviour: Introduction,
historical development,
fundamental principles of OB,
contributing disciplines,
challenges and opportunities
Module 5:
Foundations of Individual Behaviour:
Individual behaviour:
Foundations of individual behaviour. Ability:
Intellectual abilities,
Physical ability,
The role of disabilities.
traits of personality,
big five and MBTI,
personality attributes influencing OB.
components of attitudes,
relation between attitude and behavior
Process of perception,
factors influencing perception,
link between perception and individual decision making
mood and emotion and their significance,
basic emotions,
emotional intelligence,
social awareness,
relationship management
Module 6: Motivation and Leadership:
theories of motivation-needs theory,
two factor theory,
Theory X and Y,
Application of motivational theories.
styles of leadership,
leadership theories,
trait theory,
behavioural theories,
managerial grid,
situational theories-Fiedler’s model,
transactional and transformation leadership
Module 7:
Group Behaviour:
formation of groups,
Building effective teams.
Conflict: Meaning,
process of conflict,
Conflict resolution.
Power and Politics:
Basis of power,
Effectiveness of power tactics.
The ethics of behaving politically
Economics For Managers:

Module 1: Managerial Economics:
Meaning, Nature,
Scope. & Significance,
Uses of Managerial Economics,
Law of Demand,
Exception to Law of Demand,
Elasticity of Demand- Price,
Income and Cross Elasticity,
Uses of Elasticity of Demand for Managerial Decision Making,
Advertising and Promotional Elasticity of Demand- Demand Forecasting: Meaning and Significance.
Problems on elasticity of demand.
Module 2: Production Analysis:
Production Function: Single Variable –Law of Variable Proportions & Two Variable Function,
ISO-Quants & ISO Costs & Equilibrium,
Average, & Marginal Product,
Return to Scale,
Technological Progress & Production Function.
Module 3:
Cost and Revenue Profit Functions:
Cost Concepts,
Total Cost,
Average Cost,
Marginal Cost,
Opportunity Cost etc.
Short-run and Long-run Cost Curves,
Economies and Diseconomies of Scale.
Cost Analysis with Mathematical Problems.
Determinants of Short-Term & Long Term Profits,
Measurement of Profit
Break Even Analysis:
Determination of BEA,
Limitations and Uses of BEA in Managerial Economics.
(Problems on BEP)
Module 4: Market Structure:
Perfect Competition: Features,
Determination of Price under Perfect Competition – Monopoly: Features,
Pricing under Monopoly,
Price Discrimination – Oligopoly: Features,
Kinked Demand Curve, Cartel,
Price Leadership – Monopolistic Competition: Features,
Pricing under Monopolistic Competition,
Product Differentiation Pricing – Descriptive Pricing- Price Skimming,
Price Penetration
Module 5:
Indian Economic Environment:
Overview of Indian Economy,
Recent Changes in Indian Economy
Measurement of National Income:
Basic Concepts,
Components of GDP- Measuring GDP and GNP,
Measurement Problems in National Income,
Growth Rate.
Business Cycle:
Economic Indicator,
Inflation : Types,
Measurement ,
Kinds of Price Indices,
Secondary and Tertiary Sector and their contribution to the Economy,
SWOT Analysis of Indian Economy
Module 6:
Industrial Policies and Structure:
Classification of Industries based on Ownership,
Industrial Policies,
New Industrial Policy 1991;
Private Sector- Growth,
Problems and Prospects,
SSI- Role in Indian Economy.
Industry Analysis:
Textiles, Electronics,
Automobile, FMCG, Telecom,
Pharm. FDI in Retail,
Pharma, Insurance,
Banking & Finance and Automobile.
Globalization and Indian Business Environment:
Meaning and Implications,
Impact of Globalization on Indian Economy across Sectors
Foreign Trade:
Trends in India’s Foreign Trade,
Impact of WTO on India’s Foreign Trade
Module 7:
Economic Policies: Fiscal Policy:
Union Budget
Monetary Policy:
functions of money,
Measures of Money Supply,
Monetary Policy in India– objectives,
Tools for Credit Control.
Role and functions of Planning Commission
Accounting For Managers

Module 1: Introduction to Accounting:
Need and Types of Accounting,
Users of Accounting,
concepts and conventions of Accounting,
Accounting Equation (problems on accounting equation).
Module 2: Preparation of books of Accounts:
Subsidiary books,
three column cash book,
ledgers and trial balance. Depreciation- Straight line
Written down Value Methods.
Module 3: Preparation of Financial Statements:
Preparation of final accounts of sole traders.
Preparation of final accounts / statement of companies-both horizontal & vertical form of financial statements.
(Basic problems on Final accounts of companies)
Module 4: Analysis of Financial Statements:
common size and trend analysis,
Ratio Analysis,
Preparation of financial statements using ratios,
Preparation of Cash flow Statement (only indirect method).
Module 5: Accounting Standards and IFRS:
Need for accounting standards.
IFRS and proposed changes in Indian Accounting Standards.
Module 6: Emerging issues in Accounting:
Corporate Governance and clause 49 of the listing agreement,
Human Resource Accounting,
Forensic Accounting,
Window Dressing Sustainability Reporting
Module 7: Fundamentals of Taxation:
Overview of Heads of Income,
deductions u/s 80C,
Income Tax Rates and Returns – For Individuals only (Only Theory)

Business, Government And Society:

Module 1: The Study of Business, Government and Society (BGS):
Importance of BGS to Managers –Models of BGS relationships – Market Capitalism Model,
Dominance Model,
Countervailing Forces Model and Stakeholder Model – Global perspective – Historical Perspective.
Module 2: Corporate Governance:
Market model and control model,
OECD on corporate governance,
A historical perspective of corporate governance,
Issues in corporate governance,
relevance of corporate governance,
need and importance of corporate governance,
benefits of good corporate governance,
the concept of corporate,
the concept of governance,
theoretical basis for corporate governance,
obligation to society,
obligation to investors,
obligation to employees,
obligation to customers,
managerial obligation,
Indian cases
Module 3: Public Policies:
The role of public policies in governing business,
Government and public policy,
classification of public policy,
areas of public policy,
need for public policy in business and levels of public policy.
Module 4: Environmental concerns and corporations:
History of environmentalism,
environmental preservation-role of stakeholders,
international issues,
sustainable development,
costs and benefits of environmental regulation,
industrial pollution,
role of corporate in environmental management,
waste management and pollution control,
key strategies for prevention of pollution,
environmental audit,
Laws governing environment.
Module 5: Business Ethics:
Meaning of ethics,
business ethics,
relation between ethics and business ethics,
evolution of business ethics,
nature of business ethics,
scope, need and purpose,
approaches to business ethics,
sources of ethical knowledge for business roots of 16 unethical behaviour,
ethical decision making, some unethical issues,
benefits from managing ethics at workplace,
ethical organizations
Module 7:
Business Law:
Law of contract – meaning of contract,
Essential elements of a valid contract.
Law of agency- meaning,
Creation and termination of agency. Bailment and Pledge – meaning,
Rights and duties of bailor and bailee.
Negotiable Instruments Act 1881:
Nature and Characteristics of Negotiable instruments,
Kinds of Negotiable Instruments – Promissory Notes,
Bills of Exchange and Cheques.
Discharge and Dishonour of Negotiable Instruments
Sale of Goods Act 1930:
Definition of Sale,
Sale v/s Agreement to Sell,
Condition and Warranties,
Express and Implied Condition,
Doctrine of Caveat Emptor”,
Right and duties of Unpaid Seller. Meaning,
scope and objectives of – Intellectual property law,
law relating to patents,
law relating to copyrights,
Law relating to trade mark.
Marketing Management:

Module 1: Introduction to Marketing:
Definitions of market and marketing,
The Exchange Process,
Elements of Marketing Concept,
Functions of Marketing,
Old Concept or Product- oriented Concept,
New or Modern or Customer- oriented Concept,
Marketing Environment,
Techniques used in environment analysis,
Characteristics (Micro and Macro),
Marketing to the 21st century customer
Module 2: Consumer Behaviour Analysis:
Meaning and Characteristics,
Factors Influencing Consumer Behaviour,
Consumer Purchase Decision Process,
Buying Roles,
Buying Motives,
Buyer Behaviour Models
Module 3: Market Segmentation, Targeting & Positioning:
Concept of Market Segmentation,
Requisites of Effective Segmentation,
Bases for Segmenting Consumer Markets,
Market Segmentation Strategies.
Targeting – Bases for identifying target Customer target Marketing strategies,
Positioning – Meaning,
Product Differentiation Strategies,
Tasks involved in Positioning.
Branding – Concept of Branding,
Types, Brand Equity,
Branding strategies.
Module 4: Managing the Product:
product hierarchy,
product line,
product mix,
product mix
Product life cycle and its strategies,
New Product Development,
packing as a marketing tool,
Role of labelling in packing.
Pricing decisions:
Significance of pricing,
factor influencing pricing (Internal factor and External factor),
Pricing Strategies-Value based,
Cost based,
Market based,
Competitor based,
Pricing Procedure.
Marketing Channels:
Factors Affecting Channel Choice,
Channel Design,
Channel Management Decision,
Channel Conflict,
Designing a physical Distribution
Network Marketing,
Module 6: Integrated Marketing communication:
Meaning and Importance of Marketing
Communication Objectives,
Steps in Developing Effective Communication
Advertising – Objectives,
Ad Budget,
AIDA Model,
Advertising Copy Deciding Media,
Evaluating Advertising Effectiveness,
Sales Promotion – Kinds of Promotion,
Tools and Techniques of Sales Promotion,
Push and Pull Strategies
Personnel Selling – Concept,
Features, Functions,
and Steps involved in personal Selling.
Publicity – Meaning, Objectives,
Functions of Public relations,
Direct Marketing – Meaning,
Features, Functions,
Basic Concepts of E-Commerce,
Module 7: Marketing Planning:
Steps involved in Marketing planning,
Marketing Audit- Meaning,
Various components of Marketing Audit
Marketing Strategy-Analysis of Industry and Competition,
Strategic Planning Process,
Managerial Communication:

Module 1: Introduction:
Meaning & Definition, Role,
Purpose of communication
Communication Process
Characteristics of successful communication
Importance of communication in management
Communication structure in organization
Communication in conflict resolution
Communication in crisis.
Communication and negotiation.
Communication in a cross-cultural setting
Module 2: Oral Communication:
Principles of successful oral communication
Barriers to communication
Conversation control
Reflection and Empathy: two sides of effective oral communication.
Modes of Oral Communication
Listening as a Communication Skill,
Nonverbal communication.
Module 3: Written Communication:
Purpose of writing
Clarity in writing
Principles of effective
Approaching the writing process systematically:
The 3X3 writing process for
business communication:
Pre writing – Writing – Revising
Specific writing features – Coherence
Electronic writing process.
Module 4: Business Letters and Reports:
Introduction to business letters
Types of Business Letters
Writing routine and persuasive letters
Positive and Negative messages Writing Reports: Purpose,
Kinds and Objectives of reports
Organization & Preparing reports,
short and long reports Writing Proposals: Structure & preparation
Writing memos Media management: The press release
Press conference – Media interviews Group Communication: Meetings
Planning meetings
Venue of meetings. Meeting Documentation: Notice,
Agenda, and Resolution & Minutes
Module 5: Case Method of Learning:
Understanding the case method of learning
Different types of cases
Difficulties and overcoming the difficulties of the case method
Reading a case properly (previewing, skimming, reading, scanning)
Case analysis approaches (Systems, Behavioural,
Decision, Strategy)
Analyzing the case
Dos and don’ts for case preparation
Discussing and Presenting a Case Stud
Module 6:
Presentation skills:
What is a presentation
Elements of presentation
Designing & Delivering Business Presentations
Advanced Visual Support for Managers
Negotiation skills:
What is negotiation
Nature and need for negotiation
Factors affecting negotiation
Stages of negotiation process
Negotiation strategies
Module 7:
Employment communication:
Composing Application Messages
CVs – Group discussions
Interview skills
Impact of Technological Advancement on Business Communication
Technology enabled Communication
Communication networks:
Intranet – Internet – e mails – SMS –
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